Because it is the first thing your targeted recipient sees, the email subject line is the most important part of your email. If your subject line is not brilliant, it is the ONLY thing about your email they will see. If the subject line doesn’t do its job, your email will remain unopened, ignored, weak, and ineffective. Boost the quality of your subject line, and you improve the efficacy of your email campaign.
Humor can capture the attention of an email recipient and make them smile. That may be enough to open your email! Make sure the email content is connected to your curiosity inducing subject line! Don’t disappoint!
This list provides examples of subject lines that invoke humor. You may also want to look at lists that stimulate curiosity, or that stand out using sincerity in a welcome or thank you email.
Reviewing lists that model best practices (and worst practices), can stimulate your creativity. It can help you get to ‘brilliant’ faster.
The ebook, From Boring to Brilliant Transform Your Email Open Rates with These Subject Line Tips, provides useful information and instructional guidance about creating subject lines. It includes 5 essential principles related to email subject line creation. It also provides 13 suggestions for developing better email subject lines. Suggestions are ranked in order of importance. You can choose two or three suggestions that will give you the most impact and get started improving your email marketing results right away.