20 Email Subject Lines Designed To Grab Attention, Enhance Open Rates, and Avoid Spam

Grab Attention Without Risk of Spam or Non-Delivery

Because it is the first thing your targeted recipient sees, the email subject line is the most important part of your email. If your subject line is not brilliant, it is the ONLY thing about your email they will see. If the subject line doesn’t do its job, your email will remain unopened, ignored, weak, and ineffective. Boost the quality of your subject line, and you improve the efficacy of your email campaign. 

Ultimately, your email subject line must grab attention! That may be enough to open your email! Make sure the email content is connected to your curiosity-inducing subject line! Don’t disappoint!

This list provides examples of subject lines that grab attention. You may also want to look at lists that are high risk for spam filters, or that stand out for sales and promotion.

Reviewing lists that model best practices (and worst practices), can stimulate your creativity. It can help you get to ‘brilliant’ faster.

The ebook, From Boring to Brilliant Transform Your Email Open Rates with These Subject Line Tips, provides useful information and instructional guidance about creating subject lines. It includes 5 essential principles related to email subject line creation. It also provides 13 suggestions for developing better email subject lines. Suggestions are ranked in order of importance. You can choose two or three suggestions that will give you the most impact and get started improving your email marketing results right away.

20 Email Subject Lines Designed To Grab Attention, Enhance Open Rates, and Avoid Spam 

1. "This Could Change Your Day—Curious?"
2. "Unlock Your Next Big Opportunity"
3. "Get Ready—Excitement Awaits Inside!"
4. "You’re Going to Love This!"
5. "The Secret Everyone’s Talking About"
6. "You Won’t Believe What’s Inside"
7. "A Surprise Awaits—Open to See"
8. "Ready for Something New? Check This Out"
9. "Your Next Adventure Starts Here"
10. "Big News—You Don’t Want to Miss This!"
11. "Get in on the Action—Here’s How"
12. "A Deal You Can’t Refuse—Peek Inside"
13. "Discover What’s Trending Now"
14. "Exclusive Access Just for You"
15. "Let’s Make Your Day Even Better"
16. "Feeling Lucky? Open to Find Out"
17. "Your Inside Scoop—Don’t Miss It!"
18. "Top Picks Just for You—Explore Now"
19. "An Offer You Can’t Ignore"
20. "This Is Just the Beginning—Join Us"