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20 Email Subject Lines For Sales And Promotions Designed To Boost Open Rates While Avoiding Spam Filters

Dr. Scott O. Baird
October 19, 2024

Sales and Promotions

 

Because it is the first thing your targeted recipient sees, the email subject line is the most important part of your email. If your subject line is not brilliant, it is the ONLY thing about your email they will see. If the subject line doesn’t do its job, your email will remain unopened, ignored, weak, and ineffective. Boost the quality of your subject line, and you improve the efficacy of your email campaign. 

Subject lines directly related to sales and promotions need special care and attention.

This list provides examples of subject lines that can be useful for emails related to sales and promotions. You may also want to look at lists that stimulate fear of missing out (FOMO), or that stand out using humor.

Reviewing lists that model best practices (and worst practices), can stimulate your creativity. It can help you get to ‘brilliant’ faster.

The ebook, From Boring to Brilliant Transform Your Email Open Rates with These Subject Line Tips, (link) provides useful information and instructional guidance about creating subject lines. It includes 5 essential principles related to email subject line creation. It also provides 13 suggestions for developing better email subject lines. Suggestions are ranked in order of importance. You can choose two or three suggestions that will give you the most impact and get started improving your email marketing results right away.

 

20 Email Subject Lines For Sales And Promotions Designed To Boost Open Rates While Avoiding Spam Filters

 

  1. "Exclusive Savings Just for You—Today Only!"
  2. "Summer Sale Starts Now—Up to 50% Off!"
  3. "Your Special Offer Is Here—Don’t Miss Out"
  4. "LimitedTime Deal on Your Favorite Products"
  5. "Just In New Arrivals at Great Prices!"
  6. "Get Ready—Our Biggest Sale of the Year Is Here"
  7. "Unlock Your Exclusive Discount Inside"
  8. "Flash Sale Alert Shop Before It’s Gone!"
  9. "Time to Save Enjoy 25% Off Storewide"
  10. "Don’t Miss Out—Special Pricing Ends Soon!"
  11. "Surprise Discount Inside Just for You!"
  12. "Today Only Free Shipping on All Orders"
  13. "Final Call Last Chance to Save Big!"
  14. "Your VIP Access to Early Bird Discounts"
  15. "Check Out These LimitedTime Offers!"
  16. "End of Season Sale Stock Up & Save"
  17. "Exclusive Preview Sale—Shop Before Everyone Else!"
  18. "Hurry! Deals You Don’t Want to Miss"
  19. "Your Loyalty Pays Off—Special Offer Inside"
  20. "Ready, Set, Shop—Unbeatable Deals Await!"



 

20 Email Subject Lines Designed To Grab Attention, Enhance Open Rates, and Avoid Spam

Grab Attention Without Risk of Spam or Non-Delivery

Read Full Article →

20 Email Subject Lines Designed To Trigger The Fear Of Missing Out (FOMO)

Stimulate Fear of Missing Out

 

Because it is the first thing your targeted recipient sees, the email subject line is the most important part of your email. If your subject line is not brilliant, it is the ONLY thing about your email they will see. If the subject line doesn’t do its job, your email will remain unopened, ignored, weak, and ineffective. Boost the quality of your subject line, and you improve the efficacy of your email campaign. 

Read Full Article →
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Self-Evaluation: How to Measure and Protect Your Success

Have you ever felt like you need to get the recognition you deserve at work or in your personal life? Self-evaluation bias might be at play, and it's more common than you think. This cognitive distortion often leads us to overestimate our contributions while underestimating the efforts of others. It's like wearing tinted glasses that make us see ourselves in a brighter light than reality.

Understanding this bias is the first step toward protecting ourselves from its pitfalls. It's not about beating ourselves up but instead gaining clarity and setting realistic expectations. By acknowledging the biases that cloud our judgment, we can navigate relationships, work dynamics, and personal goals more effectively.

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