20 Email Subject Lines Designed To Trigger The Fear Of Missing Out (FOMO)

Stimulate Fear of Missing Out

Because it is the first thing your targeted recipient sees, the email subject line is the most important part of your email. If your subject line is not brilliant, it is the ONLY thing about your email they will see. If the subject line doesn’t do its job, your email will remain unopened, ignored, weak, and ineffective. Boost the quality of your subject line, and you improve the efficacy of your email campaign. 

Fear of missing out (FOMO) can capture an email recipient's attention. It can create an itch that wants to be scratched, a thirst that needs to be slaked. That may be enough to open your email! Make sure the email content is connected to your curiosity-inducing subject line! Don’t disappoint!

This list provides examples of subject lines that invoke fear of missing out (FOMO). You may also want to look at lists that stimulate curiosity, or that stand out using humor.

Reviewing lists that model best practices (and worst practices), can stimulate your creativity. It can help you get to ‘brilliant’ faster.

The ebook, From Boring to Brilliant Transform Your Email Open Rates with These Subject Line Tips (link), provides useful information and instructional guidance about creating subject lines. It includes 5 essential principles related to email subject line creation. It also provides 13 suggestions for developing better email subject lines. Suggestions are ranked in order of importance. You can choose two or three suggestions that will give you the most impact and get started improving your email marketing results right away.

20 Email Subject Lines Designed To Trigger The Fear Of Missing Out (FOMO)

1. "Last Chance to Secure Your Spot—Don't Miss Out!"
2. "Only a Few Hours Left—Act Now Before It's Too Late"
3. "Everyone’s Talking About This—Are You In?"
4. "Limited Availability—Don’t Get Left Behind!"
5. "Don’t Miss the Opportunity Everyone’s Grabbing"
6. "This Offer Expires Soon—Don't Wait!"
7. "You're About to Miss Something Big—Open Now"
8. "Only 5 Slots Left—Hurry!"
9. "Time’s Running Out—Don’t Be the One Who Misses Out"
10. "Exclusive Access Ending Soon—Are You In?"
11. "The Clock Is Ticking—Don’t Miss Your Chance"
12. "Going, Going, Gone—This Could Be Your Last Chance"
13. "Final Call—Don’t Regret Missing This"
14. "You’re Missing Out—Join the Trend!"
15. "Last Few Seats Available—Claim Yours Now"
16. "You Won't Believe What You Could Miss—Open Now"
17. "Don’t Let This Opportunity Slip Away"
18. "This Offer Won’t Be Here Tomorrow—Act Fast!"
19. "Everyone's Jumping on This—Why Aren’t You?"
20. "This Is Your Last Shot—Don’t Miss Out"