The 5 Ps of Benefits
Have you ever wondered what truly drives people to make decisions? What motivates them to choose one product or service over another? After two decades of delving into this question, I've uncovered a simple yet profound framework that encapsulates the essence of genuine benefits. This framework revolves around five categories, each represented by a word starting with the letter P. Join me as we explore the fascinating world of benefits through the lens of the 5 Ps: pain relief, preservation, pleasure, profit, and prestige.