Griffin Hill Congratulates Elmer Patterson

Can you imagine how much brighter the world would be if we all spent more time connecting with and validating our peers? Validation is a powerful tool! A short film called Validation can be found on the internet. In it, a man who works as a parking validator takes a new meaning to the word by complimenting individuals in meaningful ways while assisting them with their tickets. Soon, huge lines of people are striving to park there! Police officers are dispatched to disperse the masses. They stop their investigation after they too are given sincere and kind compliments. This character ends up making a difference in many people’s lives because of his ability to give honest validation. That video has gained over eight million views on youtube. If you’re intersted in checking that out, you can find it here.

Have you ever wondered what truly drives people to make decisions? What motivates them to choose one product or service over another? After two decades of delving into this question, I've uncovered a simple yet profound framework that encapsulates the essence of genuine benefits. This framework revolves around five categories, each represented by a word starting with the letter P. Join me as we explore the fascinating world of benefits through the lens of the 5 Ps: pain relief, preservation, pleasure, profit, and prestige.

Every parent is familiar with “fridge art” — the steady flow of drawings and paintings produced by children for household display. The gallery of choice for most families is the refrigerator. In our family, occasionally, we selected a piece of “fridge art” for framing. The transformation was immediate and astonishing. The frame made the chosen piece instantly more professional and attractive. Instead of child art trying to look professional, it became professional art conveying a childlike quality. The frame made all the difference.