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Leveraging Sales Analytics

Dr. Scott O. Baird
August 03, 2023

Sarah, A skilled salesperson, found a pathway to improved results by diving into sales analytics. Combining historical data and predictive analysis helped Sarah elevate her game and drive more revenue. This case study will help get you started.

Adapting sales strategies based on data-driven insights is the key to continuous learning for salespeople. It is also the key to driving new revenue. Steady, iterative improvement helped the salesperson in this case study to refine her selling techniques. 

Sales analytics drive revenue and lead to improved customer satisfaction. Data-driven learning keeps salespeople relevant and competitive. That’s what happened to Sarah in this case study.

Boost Your Sales Leadership

Sales analytics help leaders:

  • Identify skill gaps
  • Implement targeted training programs
  • Encourage continuous learning
  • Monitor individual and team performance
  • Provide feedback
  • Improve performance results

Take a look at a sales leader case study:

A sales leader, John Anderson, utilized sales analytics to optimize sales skills, boost the productivity of his team, and drive revenue growth. 

By employing data-driven insights, a skilled sales leader, John was able to identify areas of improvement, implement targeted training programs, and create a culture of continuous improvement.

Effective Leaders and Performers

Don’t be left behind! Data analytics set you and your career on the right track!

Sales analytics can deliver a competitive advantage!

Are you risking becoming irrelevant? Give yourself an edge! Get onboard with sales analytics!

 

A Case Study shows the benefits of embracing sales analytics include:

In a comparative analysis of other sales metrics including number of dials, number of texts, number of emails, number of connection requests, number of conversations, and number of meetings, Schedule the Next Event was most highly correlated with closing rates.

The Griffin Hill Principle of Schedule the Next Event (SNE) has emerged as a game-changing strategy in the sales domain. 

Backed by research data, Schedule the Next Event has proven to be the number one predictor of successful closes. 

Embracing Schedule the Next Event as a sales strategy, salespeople and sales leaders elevate performance outcomes. 

One simple behavior helps sales leaders to measure the productivity and proficiency of the salespeople they lead. Leaders identify and duplicate best sales practices among their team members. 

Ready to learn more? Book a free consultation with Scott O. Baird, PhD.

Process to Success - Griffin Hill

Process to Success

Have you ever thought about how sports have defined boundaries that guide players to victory? From field hockey to soccer, every game has specific rules and lines that players must follow to succeed. In sales, it's no different. The Griffin Hill Integrity Sales System provides a structured process that acts as the playing field for successful sales journeys. Let's dive into the intricacies of this system and how it paves the way for sales excellence.

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Accurate Forecasting Requires Accurate Data - Griffin Hill

Accurate Forecasting Requires Accurate Data

 

Accurate Forecasting Requires Accurate Data

 

Research has shown that severe and abnormal weather disrupts 70% of businesses worldwide.  Weather forecasting is, therefore, a valuable tool for owners to protect their business from disruption… but only if the forecast is accurate.  Weather forecasters know this, and as a result collect as much data about the present state of the atmosphere and calculate potential developments using high-tech models.

Sales team leaders must do the same with their sales data in order to accurately forecast numbers and set targets for their team.  Without accurate data, you won’t be able to create accurate forecasts.

As a sales team leader, you’re probably recording numbers of actions like how many doors were knocked, how many calls were made, how many people were contacted, and how many sales were made.  The problem with using this data as a predictor of future sales is that all of these things happened in the past. None of these numbers reflect actions that are currently happening.

You need a tracking method that embraces the forward momentum of your sales goals.

That’s why using Griffin Hill’s Schedule Next Event Play KPI to track progress through your sales cycle is the only way to get data on what is going on in real-time.  Tracking development in your pipeline by determining whether your sales people have scheduled the next event in the cycle prevents old data from building up in your CRM, misrepresenting progress.  

So instead of sticking your finger in the air and throwing grass into the wind, you’ll be able to collect and record real data on the current state of your sales atmosphere.  You’ll be able to predict results based on what you’re currently doing, not what you did six months ago.

“Because we’re switching the focus from backward activity to forward momentum, now we know how things are truly processing in the sales pipeline.” — Cameron Baird

Engineer your performance based on the data. Solve problems as they’re developing before they can disrupt your progress. Get real data that reflects the reality of your situation as it is now, not in the past.

We’ve written a FREE eBook that gives you access to this play and shows you how to implement it on your team.

 

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Remember To Memorialize

As the 4th of July approaches, families across America eagerly anticipate gatherings filled with barbecues and fireworks. Yet, amidst the festivities, it's crucial to remember the more profound significance of this holiday—the celebration of the Hope of America. At Griffin Hill, we view the Hope of America through the lens of entrepreneurship, recognizing the spirit of innovation and determination that has propelled our nation forward. As we commemorate Independence Day, it's an opportune time to reflect on the principles of action, courage, and perseverance that have defined the American spirit throughout history.

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