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Six Tips for Preparing Brilliant Questions

Dr. Scott O. Baird
August 04, 2023

*From Chapter 21 of Be Brilliant! How to Master the Sales Skill of Persuasive Questioning


  • Tip #1 Follow the Griffin Hill Playset for Needs Audit Discovery. 


 

  • Tip #2 Stay focused on the benefits of your product or service. 

         Ask yourself:

  • What benefits are used in your company literature?
  • What benefits do you typically promise?
  • What do customers say they like best about doing business with you?

 

  • Tip #3 Assemble what you know about your buyer and buyer’s company

 

  • Tip #4  Build hypotheses about buyer’s interests, needs, wants, and motivations

 

  • Tip #5 Ask yourself what you want your buyer to discover

 

  • Tip #6 Ask yourself what questions you can ask that will test your hypotheses and stimulate the desired discoveries

Learn more about persuasive questioning by clicking here:  "Master the Art of Persuasive Questioning: 7 Essential Principles of Brilliant Sales Questions"



Be Brilliant - The Course | Mastering Persuasive Questioning - Griffin Hill

Be Brilliant - The Course | Mastering Persuasive Questioning

What will you learn in this 4-Week Course? 

In the realm of effective communication, mastering the art of questioning can be a game-changer. You will learn the significance of thoughtful and well-crafted questions as powerful tools for gathering information, understanding others, and influencing perspectives. Explore different question types, techniques for active listening, building rapport, overcoming objections, and leveraging empathy and emotional intelligence. Discover how these skills can help handle difficult conversations, understand the principles of influence and persuasion, and improve your questioning and communication abilities through practical exercises and examples.

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Developing creative questions

Persuasive Questions

The magic of persuasive questions in the sales process

 
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Ask the Right Questions

We are all aware of the importance of asking good questions. But many sales professionals might not know how to create them. In the Needs Audit we have the opportunity to ask our prospects status quo queries. The purpose of these questions is to create an epiphany of value in the minds of our prospects so that status quo is no longer acceptable.

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