*From Chapter 21 of Be Brilliant! How to Master the Sales Skill of Persuasive Questioning
- Tip #1 Follow the Griffin Hill Playset for Needs Audit Discovery.
- Tip #2 Stay focused on the benefits of your product or service.
Ask yourself:
- What benefits are used in your company literature?
- What benefits do you typically promise?
- What do customers say they like best about doing business with you?
- Tip #3 Assemble what you know about your buyer and buyer’s company
- Tip #4 Build hypotheses about buyer’s interests, needs, wants, and motivations
- Tip #5 Ask yourself what you want your buyer to discover
- Tip #6 Ask yourself what questions you can ask that will test your hypotheses and stimulate the desired discoveries
Learn more about persuasive questioning by clicking here: "Master the Art of Persuasive Questioning: 7 Essential Principles of Brilliant Sales Questions"
Be Brilliant - The Course | Mastering Persuasive Questioning
What will you learn in this 4-Week Course?
In the realm of effective communication, mastering the art of questioning can be a game-changer. You will learn the significance of thoughtful and well-crafted questions as powerful tools for gathering information, understanding others, and influencing perspectives. Explore different question types, techniques for active listening, building rapport, overcoming objections, and leveraging empathy and emotional intelligence. Discover how these skills can help handle difficult conversations, understand the principles of influence and persuasion, and improve your questioning and communication abilities through practical exercises and examples.
Persuasive Questioning: 7 Essential Principles for Sales Success
In the world of sales, effective communication and persuasion play a vital role in driving success. One powerful tool that sales professionals can utilize to uncover customer needs, build rapport, and close deals is the art of asking brilliant sales questions. In the book "Be Brilliant! How to Master the Sales Skill of Persuasive Questioning," the author, Dr. Scott O. Baird, highlights seven essential principles that can help salespeople develop their questioning techniques to achieve remarkable results. In this blog, we will explore a few of these principles and understand how they can elevate your sales game.