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The Economy of Trust

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December 12, 2016

Stephen M.R. Covey, New York Times Bestselling author of The SPEED of Trust delivered a powerful message at SMARTcon 2016. He spoke about the power of trust and what it can do for a business and your success. Perhaps it sounds, as he put it, as “lovey-dovey-Covey” principle, but trust has serious economic impact and defines our level of success. It can be called the Economy of Trust. 

      We live in a world that is starved for trust. Too often business is affected by back alley transactions, a lack of reporting or accountability, and inability to measure up because of difficulties in the workplace. This is evidence that America is losing trust among its people. Just looking back at world events of 2016, including the election, it is not a stretch to say that a large portion of America is losing both integrity and the ability to place their trust in any party. The damage when trust is lost from a co-worker, a spouse, a president, or anyone else can sometimes feel permanent. So why rebuild? Why attempt to trust?

      Change is possible. It begins with you. You are the Hope of America. Building trust is the first step to change the world into a better, brighter, and more productive place. Trust is also the best way to increase revenue, build your pipeline, and change the lives of your prospects and clients. That is why we call it the Economy of Trust. 

      Stephen M.R. Covey gave relevant experiences about how to utilize tools that help to build trust. To build trust is to build productivity, speed, and content. It is the means by which both quality and quantity goes up in value. During his presentation, he invited us to all try an experiment. We now invite you to participate in this. He asked everyone to write down the name of an individual they work with who they trust and asked some of the following questions:

o   How long does business take with this person?

o   How easy is working with this individual?

o   How much gets done when you are with that person?

o   What is the quality of the work?

      Next, write down the name of another individual who you work with, but this time think of somebody you don’t trust and ask the same questions. Can you begin to see how trust can actually be called the Economy of Trust? Is it easier to see now how you can’t afford to continue relationships without it? Learn more about the SPEED of Trust and how it can increase your success!

      Don’t miss out on the invaluable content like this that will be presented at next year’s SMARTcon!  

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